Customer Relationship Management is a program/tool that helps companies manage their interactions with existing and future customers. This software helps companies organize vital information about their customers and save them on a database for future use. In a company that have hundreds of thousands of customers, it is important that they have something to refer to that can help them with their marketing campaign, check what generate more profit or find what their customer base needs when creating new products. They can create new marketing stragegies based on the market trends and CRM tools allows them to do just that.
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